Colleges and universities have some of the most loyal and passionate fans in the world. They love to show their team spirit on their shirts, on their cars, at the game, and in their home. College is a lifestyle brand with products for fans of all ages. The Collegiate Licensing Company (CLC), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades.
CLC represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA. The collegiate partners that entrust CLC to protect, promote, and grow their brands comprise nearly 80% of the $4.6 billion retail market for collegiate licensed merchandise.
Since its inception, CLC has paid its collegiate partners more than $1 billion in royalties. CLC has been utilizing its considerable experience and knowledge of sound licensing practices to assist its collegiate partners manage their licensing programs and promote the production of quality, licensed products. While each collegiate partner makes its own licensing decisions, CLC serves as a resource every step of the way.
Each college and university is unique with regard to its campus, student body, athletic department, fan base, values, and philosophy. CLC works with best-in-class licensees across a full spectrum of national, regional, and local retailers in every channel of distribution to help ensure product quality, availability, and selection for college fans and consumers while maintaining brand integrity and fostering revenue growth for its collegiate partners.
CLC operates as an affiliate unit of IMG College.
Licensing Resource Group (LRG)
The Licensing Resource Group, a trademark management company was founded in 1991.. LRG is an aggressive industry leader that has worked to change old methods and perceptions of collegiate licensing, created industry-leading technology, and blazed trails in brand development, online enforcement and license management. From customer service and full account management to creative marketing and merchandising, they infuse spirit, pride and dedication into everything they do.
LRG is dedicated to creating true partnerships, helping hundreds of colleges, universities, athletic conferences and special properties nationwide achieve greater brand awareness and royalty revenues.
LRG provide full license management services to more than 180 colleges and universities, athletic conferences and special properties nationwide.
National Basketball Association (NBA)
The National Basketball Association (NBA) is the world's pre-eminent men's professional basketball league. The NBA consists of thirty franchised team clubs (29 in the United States and 1 in Canada), and is an active member of USA Basketball (USAB).
NBA Properties, Inc. operates as the marketing and licensing arm of the NBA. The company licenses other companies to manufacture and sell sneakers, basketballs, warm-up jackets, sweatshirts, and non-sports items. It also markets and promotes NBA trademarks through its licensees, sponsors, and other business partners. The company was incorporated in 1967 and is based in New York, New York. NBA Properties, Inc. operates as a subsidiary of National Basketball Association, Inc.
Major League Baseball (MLB)
Major League Baseball (MLB) is a professional baseball organization that constitutes one of the four major professional sports leagues in North America. Today, MLB is composed of thirty teams: twenty-nine in the United States and one in Canada. Teams in MLB play 162 games each season. Headquartered in New York City, MLB is the preeminent professional baseball league in the world.
National Hockey League (NHL)
The National Hockey League (NHL) is an unincorporated not-for-profit association, which operates a major professional ice hockey league. Currently there are 30 franchised member clubs, 23 located in the United States and 7 in Canada. Headquartered in New York City, the NHL is widely considered to be the premier professional ice hockey league in the world, and one of the major professional sports leagues in the United States and Canada.
Major League Soccer (MLS)
Major League Soccer (MLS), founded in 1993, is a professional soccer league representing the sport's highest level in both the United States and Canada. MLS constitutes one of the major professional sports leagues of the United States and Canada. Sanctioned by the United States Soccer Federation (U.S. Soccer), the league is composed of 19 teams- 16 in the U.S. And 3 in Canada. The MLS regular season runs from March to October, with each tam playing 34 games. Ten teams compete in the postseason MLS Cup Playoffs, culminating in the championship game, the MLS Cup. MLS teams also play in other competitions against teams from other divisions and countries. MLS is headquartered in New York City.
Strategic Marketing Affiliates (SMA)
Founded in 1997, Strategic Marketing Affiliates has quickly grown to become a leader in the arena of collegiate licensing. The Indianapolis-based SMA team combines extensive licensing and marketing experience with a forward-thinking attitude in keeping its approach fresh, energetic, and, above all else, effective.
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